Saturday, October 31, 2009
Friday, October 30, 2009
I found my perfect job at Barona Casino : SPECIALIST, SOCIAL MEDIA / WEB CONTENT
This would be the perfect job for me the possibilities are endless. A casino & resort has endless items to blog, tweet , and post about. I am looking forward to a phone call from @baronacasino
This is the job description:
Responsible for leading and implementing Barona social media efforts and copywriting web content.
This position will report to the Internet Marketing Manager and will be responsible for outgoing communications, monitoring, responding and reporting across a variety of social media properties including, but not limited to: Twitter, Facebook, YouTube, MySpace, and Yelp. The Social Media Specialist is also the lead for Barona blogs, and will work with various Barona employees and management to manage content for Barona blogs. This is a hands-on position which will require an ability to multitask and use technology to enhance and expand the reach of Barona’s social media efforts. They will represent the “face” of Barona for social media.
TYPICAL WORKING CONDITIONS:
Minimum of 40 hours per week is required from Monday through Friday. This position may require additional hours before or after normal business hours, and may require additional time on usual days off. This position may share office space with one or more other employees.
ESSENTIAL FUNCTIONS:
• Works closely with the Internet Marketing Manager to manage Barona social media properties and helps drive social media strategy.
• Recommends and executes social media marketing campaigns to drive traffic, build awareness and support Barona online and offline programs.
• Maintains and updates information on Barona social media sites and accounts, and works with the Internet Marketing Technologist/Generalist to manage content on Barona.com to ensure consistent voice across online properties.
• Monitors mentions of Barona on third-party websites, and ensures content is accurate and up-to-date.
• Monitors conversations about Barona online; reports on conversations to Barona departments and management as needed, to help maintain and protect the Barona brand.
• Ensures social media programs and web content enhance Barona SEO efforts.
• Tracks Barona social media growth, performance, and customer/prospect participation. Provides ongoing reporting of social media efforts and results for internal departments.
• Leads cross-functional social media and blog team, and works closely with various departments across Barona to determine new content, promotions and community features. Establishes, monitors, and enforces standards within the social media team and communities.
• Launches and manages Barona blog including solicitation of content from across the organization.
• Stays abreast of social media industry trends and tracks competitors’ social programs, and educates teammates.
• Works with the Creative Services team and external vendors to create and implement graphics and video into social media efforts, and makes recommendations to enhance Barona websites.
• Assists in project management and implementation as needed; will work with the Internet Marketing Specialist to manage overflow projects.
• Assists in execution of marketing programs to achieve stated objectives.
• Maintains a level of professionalism to protect the Barona brand.
• Shows attention to detail and accuracy in work.
• Keeps Barona and customer proprietary information strictly confidential.
• Protects property assets through effective management of marketing materials and proprietary information in alignment with Barona guidelines, including but not limited, printed materials, verbal communication, emails, etc.
• Performs other duties as assigned.
NOTE: This description incorporates the most typical duties performed. It is recognized that other related duties not specifically mentioned may also be performed. The inclusion of those duties would not alter the overall evaluation of this occupation.
MINIMUM QUALIFICATIONS:
1. Two (2) years of experience in web content development/maintenance and implementation of social media programs; demonstrated experience in digital marketing (blogs, online communities) and use of social networking tools (Twitter, Facebook, MySpace, etc.) to promote business objectives.
2. High level of excitement, interest, and participation in the world of social media.
3. Outgoing personality who enjoys interacting with a variety of people.
4. Customer service oriented attitude.
5. Basic understanding of SEO principles.
6. Ability to contribute in multiple roles/levels in a fast-paced team environment.
7. Strong desire to do things “right” with attention to detail.
8. Excellent documentation and reporting skills.
9. Ability to work independently, be results-oriented, and have excellent time management skills.
10. Desire to provide excellent client service – this is on a Marketing Services Team.
11. Knowledge of HTML, CSS, Dreamweaver and all Microsoft Office software products
REQUIRED EDUCATION:
Bachelors degree in Marketing, PR, Business, or related field.
REQUIRED EXPERIENCE:
A minimum of 2 years of web/online experience with a focus on online community or social media initiatives. Experience with the analysis of web traffic data; Omniture SiteCatalyst a plus.
If anyone knows anyone over there , put in a good word for me.
It is so easy to contact me:
www.maryellengibson.com
This is the job description:
Responsible for leading and implementing Barona social media efforts and copywriting web content.
This position will report to the Internet Marketing Manager and will be responsible for outgoing communications, monitoring, responding and reporting across a variety of social media properties including, but not limited to: Twitter, Facebook, YouTube, MySpace, and Yelp. The Social Media Specialist is also the lead for Barona blogs, and will work with various Barona employees and management to manage content for Barona blogs. This is a hands-on position which will require an ability to multitask and use technology to enhance and expand the reach of Barona’s social media efforts. They will represent the “face” of Barona for social media.
TYPICAL WORKING CONDITIONS:
Minimum of 40 hours per week is required from Monday through Friday. This position may require additional hours before or after normal business hours, and may require additional time on usual days off. This position may share office space with one or more other employees.
ESSENTIAL FUNCTIONS:
• Works closely with the Internet Marketing Manager to manage Barona social media properties and helps drive social media strategy.
• Recommends and executes social media marketing campaigns to drive traffic, build awareness and support Barona online and offline programs.
• Maintains and updates information on Barona social media sites and accounts, and works with the Internet Marketing Technologist/Generalist to manage content on Barona.com to ensure consistent voice across online properties.
• Monitors mentions of Barona on third-party websites, and ensures content is accurate and up-to-date.
• Monitors conversations about Barona online; reports on conversations to Barona departments and management as needed, to help maintain and protect the Barona brand.
• Ensures social media programs and web content enhance Barona SEO efforts.
• Tracks Barona social media growth, performance, and customer/prospect participation. Provides ongoing reporting of social media efforts and results for internal departments.
• Leads cross-functional social media and blog team, and works closely with various departments across Barona to determine new content, promotions and community features. Establishes, monitors, and enforces standards within the social media team and communities.
• Launches and manages Barona blog including solicitation of content from across the organization.
• Stays abreast of social media industry trends and tracks competitors’ social programs, and educates teammates.
• Works with the Creative Services team and external vendors to create and implement graphics and video into social media efforts, and makes recommendations to enhance Barona websites.
• Assists in project management and implementation as needed; will work with the Internet Marketing Specialist to manage overflow projects.
• Assists in execution of marketing programs to achieve stated objectives.
• Maintains a level of professionalism to protect the Barona brand.
• Shows attention to detail and accuracy in work.
• Keeps Barona and customer proprietary information strictly confidential.
• Protects property assets through effective management of marketing materials and proprietary information in alignment with Barona guidelines, including but not limited, printed materials, verbal communication, emails, etc.
• Performs other duties as assigned.
NOTE: This description incorporates the most typical duties performed. It is recognized that other related duties not specifically mentioned may also be performed. The inclusion of those duties would not alter the overall evaluation of this occupation.
MINIMUM QUALIFICATIONS:
1. Two (2) years of experience in web content development/maintenance and implementation of social media programs; demonstrated experience in digital marketing (blogs, online communities) and use of social networking tools (Twitter, Facebook, MySpace, etc.) to promote business objectives.
2. High level of excitement, interest, and participation in the world of social media.
3. Outgoing personality who enjoys interacting with a variety of people.
4. Customer service oriented attitude.
5. Basic understanding of SEO principles.
6. Ability to contribute in multiple roles/levels in a fast-paced team environment.
7. Strong desire to do things “right” with attention to detail.
8. Excellent documentation and reporting skills.
9. Ability to work independently, be results-oriented, and have excellent time management skills.
10. Desire to provide excellent client service – this is on a Marketing Services Team.
11. Knowledge of HTML, CSS, Dreamweaver and all Microsoft Office software products
REQUIRED EDUCATION:
Bachelors degree in Marketing, PR, Business, or related field.
REQUIRED EXPERIENCE:
A minimum of 2 years of web/online experience with a focus on online community or social media initiatives. Experience with the analysis of web traffic data; Omniture SiteCatalyst a plus.
If anyone knows anyone over there , put in a good word for me.
It is so easy to contact me:
www.maryellengibson.com
Monday, October 26, 2009
Thursday, October 22, 2009
Wednesday, October 21, 2009
MaryEllen Gibson fits the description for the SEO & Social Media Marketing Manager at HubSpot
MaryEllen Gibson fits the description for the SEO & Social Media Marketing Manager at HubSpot
She is an SEO freak.
She is using social media and content as part of her optimization strategy.
She is a recognized leader in the field
Her skills are world class.
She is the right person to become HubSpot's first SEO and Social Media marketing manager. She can be the SEO and Social Media guru at a company that is a leader in both areas.
As the SEO & Social Media Marketing Manager, she would be responsible for search engine optimization on all HubSpot sites and for HubSpot's social media and community presence. She could be evaluated based on her ability to grow organic search traffic and traffic from social media sites like LinkedIn, Twitter and Facebook. She would have enormous freedom to figure out how to do this. Possible strategies might include onpage optimization, targeted link building, new keyword targeting, increased content production, increased social media engagement, product development and anything else that she thinks will move the needle.
She would also be expected to innovate and publish -- to find new ways for businesses to rank in search engines and to share these innovations with other businesses via blog posts, how-to videos, webinars and public speaking. She would be responsible for building HubSpot's position as a thought leader in SEO and social media.
Here are a few more specific qualities she posses:
• Five plus years of professional search engine optimization experience.
• Active, robust accounts on Twitter, Facebook & Linkedin.
• An experienced and successful blogger.
• Startup or entrepreneurial experience .
• Highly analytical; she thrives in data-driven organizations. (MBAs are so that way)
• She is smarter than the hiring manager. More importantly, she isn’t afraid to hire people who are smarter than her.
• She has a chip on her shoulder. (You're ambitious, not complacent.)
• Intensity excites her.
• She is a people person.
• She gets things done.
• She’s a very creative thinker.
• She’s not afraid to do the heavy lifting required of any job that has enormous potential for growth.
• She’s agile. She doesn’t get hung up on projects that don't work; she can correct her direction quickly.
• She’s a quick learner.
• She understands HubSpot and what they do.
• She is fun to be around.
However as much as this job would be awesome. She has no desire to live in Massachusetts ……..BUMMER
However if your company is located on the West Coast she can offer these same outstanding social media & SEO skills to you.
Contact her today
www.maryellengibson.com
She is an SEO freak.
She is using social media and content as part of her optimization strategy.
She is a recognized leader in the field
Her skills are world class.
She is the right person to become HubSpot's first SEO and Social Media marketing manager. She can be the SEO and Social Media guru at a company that is a leader in both areas.
As the SEO & Social Media Marketing Manager, she would be responsible for search engine optimization on all HubSpot sites and for HubSpot's social media and community presence. She could be evaluated based on her ability to grow organic search traffic and traffic from social media sites like LinkedIn, Twitter and Facebook. She would have enormous freedom to figure out how to do this. Possible strategies might include onpage optimization, targeted link building, new keyword targeting, increased content production, increased social media engagement, product development and anything else that she thinks will move the needle.
She would also be expected to innovate and publish -- to find new ways for businesses to rank in search engines and to share these innovations with other businesses via blog posts, how-to videos, webinars and public speaking. She would be responsible for building HubSpot's position as a thought leader in SEO and social media.
Here are a few more specific qualities she posses:
• Five plus years of professional search engine optimization experience.
• Active, robust accounts on Twitter, Facebook & Linkedin.
• An experienced and successful blogger.
• Startup or entrepreneurial experience .
• Highly analytical; she thrives in data-driven organizations. (MBAs are so that way)
• She is smarter than the hiring manager. More importantly, she isn’t afraid to hire people who are smarter than her.
• She has a chip on her shoulder. (You're ambitious, not complacent.)
• Intensity excites her.
• She is a people person.
• She gets things done.
• She’s a very creative thinker.
• She’s not afraid to do the heavy lifting required of any job that has enormous potential for growth.
• She’s agile. She doesn’t get hung up on projects that don't work; she can correct her direction quickly.
• She’s a quick learner.
• She understands HubSpot and what they do.
• She is fun to be around.
However as much as this job would be awesome. She has no desire to live in Massachusetts ……..BUMMER
However if your company is located on the West Coast she can offer these same outstanding social media & SEO skills to you.
Contact her today
www.maryellengibson.com
Tuesday, October 20, 2009
Just signed up for Inbound Marketing University http://ping.fm/o6GkC . A free chance to grow my brain. #inbound
Just signed up for Inbound Marketing University http://ping.fm/ssu8x . A free chance to grow my brain. #inbound
Monday, October 19, 2009
MaryEllen Gibson can be the subject matter expert for Mazda North American Operations (MNAO).
www.maryellengibson.com
Her responsibilities will include:
the management, creation, direction and execution of Mazda’s on going social media strategy. She understands the social marketing space and is able to identify and communicate social media opportunities and create materials in support of social media executions supporting social media at various operational levels throughout Mexico, Canada and the United States. As a member of the digital marketing team the social media manager , MaryEllen Gibson, posses a thorough understanding of the social media space and its potential impact in other areas of digital marketing including but are not limited to:
• SEO/SEM. .
• She is an excellent communicator comfortable with writing, public speaking, supporting and training at all levels of the organization.
• MaryEllen Gibson is able to function autonomously in a fast paced dynamic environment providing clear direction and feedback with-in an agency supported team. She posses strong project management.
MaryEllen Gibson’s Essential Duties:
• Lead strategy/execution for social media activities/campaigns, and evaluate results in an ongoing basis.
• Set targets and timelines for social media programs and key initiatives while managing to the Mazda marketing calendar where feasible.
• Deploy social media programs and technology to create innovative and creative campaigns in support of product, brand, and marketing initiatives.
• Lead efforts to devise system(s) of measurements and key metrics to understand effectiveness in terms of social media penetration and impact of social media reputation and perceptions.
• Manage budget while hitting performance goals.
• Develop and maintain a process workflow that ensures consistent execution and delivery of social media marketing campaigns with creative and technology teams.
• Develop business requirements documents and marketing distribution plans for widgets and social media applications.
• Develop a set of best practices and devise recommended rules of engagement, helping to build social media capability worldwide.
• Stay abreast of social media tools and industry trends.
• Benchmark and research competitor and industry leaders in social media as a means to identify clutter free opportunities to strengthen the customers/prospects relationship with the Mazda brand.
MaryEllen Gibson’s Qualifications:
• Masters of Business Administration
• 8+ years of work experience in an interactive field
• Specific experience in managing an online community desired.
• Hands-on experience in managing and/or marketing digital properties, including but not limited to display marketing campaign, search (SEO and SEM), relevant experience interfacing with and utilizing social media tools sets:
(Facebook, MySpace, Flickr, Twitter, Ning, Stumbleupon and others), mobile applications and widgets.
• Website development project management experience
• Experience managing direct reports and or agency relationships required.
• Experience in Photoshop
• Experience with and demonstrated understanding of social media toolsets
• Excellent computer skills and an understanding of website technology, topology and user interface best practices.
• Experience with photography/videography and video editing tools
• Excellent communication and writing skills
• An understanding of the automotive industry and passion for Mazda products
• Ability to work with in a deadline oriented fast paced team environment
Her responsibilities will include:
the management, creation, direction and execution of Mazda’s on going social media strategy. She understands the social marketing space and is able to identify and communicate social media opportunities and create materials in support of social media executions supporting social media at various operational levels throughout Mexico, Canada and the United States. As a member of the digital marketing team the social media manager , MaryEllen Gibson, posses a thorough understanding of the social media space and its potential impact in other areas of digital marketing including but are not limited to:
• SEO/SEM. .
• She is an excellent communicator comfortable with writing, public speaking, supporting and training at all levels of the organization.
• MaryEllen Gibson is able to function autonomously in a fast paced dynamic environment providing clear direction and feedback with-in an agency supported team. She posses strong project management.
MaryEllen Gibson’s Essential Duties:
• Lead strategy/execution for social media activities/campaigns, and evaluate results in an ongoing basis.
• Set targets and timelines for social media programs and key initiatives while managing to the Mazda marketing calendar where feasible.
• Deploy social media programs and technology to create innovative and creative campaigns in support of product, brand, and marketing initiatives.
• Lead efforts to devise system(s) of measurements and key metrics to understand effectiveness in terms of social media penetration and impact of social media reputation and perceptions.
• Manage budget while hitting performance goals.
• Develop and maintain a process workflow that ensures consistent execution and delivery of social media marketing campaigns with creative and technology teams.
• Develop business requirements documents and marketing distribution plans for widgets and social media applications.
• Develop a set of best practices and devise recommended rules of engagement, helping to build social media capability worldwide.
• Stay abreast of social media tools and industry trends.
• Benchmark and research competitor and industry leaders in social media as a means to identify clutter free opportunities to strengthen the customers/prospects relationship with the Mazda brand.
MaryEllen Gibson’s Qualifications:
• Masters of Business Administration
• 8+ years of work experience in an interactive field
• Specific experience in managing an online community desired.
• Hands-on experience in managing and/or marketing digital properties, including but not limited to display marketing campaign, search (SEO and SEM), relevant experience interfacing with and utilizing social media tools sets:
(Facebook, MySpace, Flickr, Twitter, Ning, Stumbleupon and others), mobile applications and widgets.
• Website development project management experience
• Experience managing direct reports and or agency relationships required.
• Experience in Photoshop
• Experience with and demonstrated understanding of social media toolsets
• Excellent computer skills and an understanding of website technology, topology and user interface best practices.
• Experience with photography/videography and video editing tools
• Excellent communication and writing skills
• An understanding of the automotive industry and passion for Mazda products
• Ability to work with in a deadline oriented fast paced team environment
Are you looking for a Social Media Manager that Can:
• Oversee your company’s presence across social networks, including the profiles of major
• Be responsible for creating engaging viral campaigns to promote your brands, as well as building out a social network in your specialty area
Key Responsibilities will include:
• Plan, manage, and execute social media campaigns
• Work with internal teams to create compelling viral campaigns to drive trainer and brand awareness
• Track and report performance on all social media efforts
• Research and propose new opportunities for social media marketing and advertising campaigns
• Effectively communicate and build internal and external relationships through social networking
• Investigate and implement new technologies, services and automation capabilities, and/or vendor solutions that enhance social media efforts.
• Develop plans to support new product launches and company initiatives
• Development of annual business plan for social media programs
Requirements:
• Masters of Business Administration MBA
• 8+ years previous online marketing experience
• 3+ years of social media marketing and advertising experience
• Thorough knowledge of how to maintain and grow a social media presence across array of networks and technologies
• Strong understanding of social media in relation to broader media mix
• Strong knowledge of user-generated content, Web video, and viral marketing on the Web
You have found the perfect Social Media Manager
www.maryellengibson.com
maryellengibson at gmail dot com
• Be responsible for creating engaging viral campaigns to promote your brands, as well as building out a social network in your specialty area
Key Responsibilities will include:
• Plan, manage, and execute social media campaigns
• Work with internal teams to create compelling viral campaigns to drive trainer and brand awareness
• Track and report performance on all social media efforts
• Research and propose new opportunities for social media marketing and advertising campaigns
• Effectively communicate and build internal and external relationships through social networking
• Investigate and implement new technologies, services and automation capabilities, and/or vendor solutions that enhance social media efforts.
• Develop plans to support new product launches and company initiatives
• Development of annual business plan for social media programs
Requirements:
• Masters of Business Administration MBA
• 8+ years previous online marketing experience
• 3+ years of social media marketing and advertising experience
• Thorough knowledge of how to maintain and grow a social media presence across array of networks and technologies
• Strong understanding of social media in relation to broader media mix
• Strong knowledge of user-generated content, Web video, and viral marketing on the Web
You have found the perfect Social Media Manager
www.maryellengibson.com
maryellengibson at gmail dot com
MaryEllen Gibson Can Be Your Next Senior Digital Media Manager
Are you seeking a Senior Digital Media Manager who is directly responsible for the strategic planning, buying, and analysis of all digital media programs to attain company objectives and drive profitable sales growth. MaryEllen Gibson has a special focus on emerging media, including social media, blogging, mobile media, and online video marketing.
MaryEllen Can:
• Participate in the development of digital media and in overall broadcast, print, and digital strategy development to determine optimal spending/media mix to attain company objectives; drive profitable sales growth, traffic, new customer acquisition and brand loyalty/favorable brand opinion
• Manage the development of emerging media channels to gain a competitive advantage in the digital space, including digital advertising, paid search, social media, mobile development, online video
• Manage the integration of new media channels to existing media mix to maximize productivity of the advertising spend and increase visibility to target customers
• Manage the development of competitive intelligence & insights for use in strategic planning
• Review all activity for ROI and recommended changes to plan to improve ROI and key performance indicators
• Participate in and manage digital media planning and execution, including social, mobile, online media. Monitor competitive efforts and effect changes as needed.
• Day to day responsibility for participating in management of agencies.
• Collaborate with your business, Marketing, Merchants, Operations, Marketing Intelligence, Promotional Planning and other internal key stakeholders to develop and implement tactics to support strategic vision.
• Review budgets and timetables
• Provide financial oversight and budget recommendations of a digital media budgets for retail and other enterprise partners
• Provide monthly forecast and recommendations to ensure expenses are in line with plan
• Provide cost justification for incremental activity
• Review all activity for ROI and recommended changes to plan to improve ROI
MaryEllen Gibson has:
• 8 plus years of previous work related experience
• Has an advanced understanding of advertising and media industry trends/developments, and uses this knowledge to present business building strategies
• Well versed in all media: online advertising, social, SEM/SEO, broadcast, print. Has a thorough understanding of and actively participates in the media planning and buying process as it relates to strategic planning.
• Detailed understanding of the business and channel along the dimensions of: financials and measurement, organization; customer segments; infrastructure, sales channels , etc.
• Strong communication skills; external, and internal collaboration
• Proven ability to develop people and build strong teams
• Proven leadership skills and ability to influence others in order to achieve strategic vision
• Strong computer/technical skills
• Strong analytical and critical thinking skills
• Financial skills to manage media planning and budget responsibilities
• MBA Masters in Business Administration
MaryEllen Can:
• Participate in the development of digital media and in overall broadcast, print, and digital strategy development to determine optimal spending/media mix to attain company objectives; drive profitable sales growth, traffic, new customer acquisition and brand loyalty/favorable brand opinion
• Manage the development of emerging media channels to gain a competitive advantage in the digital space, including digital advertising, paid search, social media, mobile development, online video
• Manage the integration of new media channels to existing media mix to maximize productivity of the advertising spend and increase visibility to target customers
• Manage the development of competitive intelligence & insights for use in strategic planning
• Review all activity for ROI and recommended changes to plan to improve ROI and key performance indicators
• Participate in and manage digital media planning and execution, including social, mobile, online media. Monitor competitive efforts and effect changes as needed.
• Day to day responsibility for participating in management of agencies.
• Collaborate with your business, Marketing, Merchants, Operations, Marketing Intelligence, Promotional Planning and other internal key stakeholders to develop and implement tactics to support strategic vision.
• Review budgets and timetables
• Provide financial oversight and budget recommendations of a digital media budgets for retail and other enterprise partners
• Provide monthly forecast and recommendations to ensure expenses are in line with plan
• Provide cost justification for incremental activity
• Review all activity for ROI and recommended changes to plan to improve ROI
MaryEllen Gibson has:
• 8 plus years of previous work related experience
• Has an advanced understanding of advertising and media industry trends/developments, and uses this knowledge to present business building strategies
• Well versed in all media: online advertising, social, SEM/SEO, broadcast, print. Has a thorough understanding of and actively participates in the media planning and buying process as it relates to strategic planning.
• Detailed understanding of the business and channel along the dimensions of: financials and measurement, organization; customer segments; infrastructure, sales channels , etc.
• Strong communication skills; external, and internal collaboration
• Proven ability to develop people and build strong teams
• Proven leadership skills and ability to influence others in order to achieve strategic vision
• Strong computer/technical skills
• Strong analytical and critical thinking skills
• Financial skills to manage media planning and budget responsibilities
• MBA Masters in Business Administration
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